My target audience for
my online university student communication application:
The ideal avatar is a
person who is dedicated to their education. The person does not have the
ability to attend college on-campus because of other obligations. For instance,
the person is in their late 20’s to late 30’s, possibly has a spouse, kids, a job,
and other responsibilities that defers away from being able to attend courses
on-campus. They would be completing majority of their course work at night or
the weekends after completing their other responsibilities. These individuals
are dedicated on improving their current position in their lives. They are
pursuing their degree to gain a promotion or change career paths. These individuals
are confident, tenacious, passionate, and determined.
(My wife and kids)
I have a lot in common
with the avatar. I am in my early 30’s I have a wife and kids, and trying to
transition into a new career. I believe why I have so much in common is because
when creating my idea I thought of what would be beneficial to me as well as
other people in a position like mine.
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